Areas of Practice
Advertising and Marketing Law
Maclaren Corlett LLP undertakes copy review for compliance with various standards, including the misleading advertising provisions of the Competition Act, Health Canada guidelines, Advertising Standards Canada guidelines, as well as those of Provincial authorities. Our firm drafts and reviews rules for contests, premiums and promotions. Lawyers at Maclaren Corlett LLP provide advice on comparative advertising, provide assistance with labels and claims, assist with product performance claims, provide recommendations on matters of privacy and privacy policies, advise on compliance with the Food and Drugs Act and Regulations, assist in government compliance and consents, and generally provide advice on all matters related to advertising and marketing law concerns.
On our clients' behalf, we can also respond or assist in responding to trade complaints, consumer complaints, misleading advertising inquiries, and governmental inquiries or investigations, as well as draft merchandising and licensing agreements and generally review and assess the legal risks inherent in our clients' innovative marketing programmes.
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